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When someone asks ChatGPT, Gemini, or Perplexity about your industry — will they mention you? AEO ensures your business is the cited answer across all 10 major AI platforms.
SEO gets you ranked. AEO gets you cited. Both are needed in 2026.
Each AI chatbot indexes, ranks, and cites differently. Generic AEO misses most of them. We optimise specifically for each platform.
ChatGPT browses via GPTBot and uses Bing as its search layer. We ensure GPTBot is allowed in robots.txt, llms.txt is present and comprehensive, FAQPage schema answers the exact questions your prospects ask ChatGPT, and your brand is mentioned in high-authority sources ChatGPT trusts.
Gemini pulls from Google's index and Knowledge Graph. Traditional SEO excellence, E-E-A-T signals, Google Business Profile optimisation, and structured data ensure Gemini accurately cites your business.
Microsoft Copilot is powered by Bing. Bing Webmaster Tools verification, Bing-specific structured data, and your Microsoft Gold Partner status all signal authority to Copilot.
Claude uses its training data and live web browsing. We ensure ClaudeBot is not blocked, llms.txt is in place with factual entity data, and content is written in the clear declarative format Claude prefers for citations.
Perplexity cites sources directly in responses — making it a high-value AEO target. We optimise for PerplexityBot crawlability, ensure content answers specific questions with cited facts, and build the citation authority Perplexity needs to reference you.
Meta AI is embedded in WhatsApp, Instagram, and Facebook. A strong Facebook Business Page, active Instagram presence, and Open Graph tags ensure Meta AI surfaces your business correctly within Meta's ecosystem.
Grok is trained on X (Twitter) and live web data. An active Twitter/X presence, consistent brand mentions in threads, and web content that aligns with trending topics in your industry build Grok's familiarity with your brand.
You.com and similar AI search engines index the open web. Clear site structure, fast loading, and content that directly answers niche industry queries gets your brand into these AI answer engines.
Apple Intelligence uses Siri and on-device AI. Apple Maps listing, Applebot-friendly content, and local SEO signals ensure Apple Intelligence recommends your business for local and service-based queries. Siri reads from Bing, Apple Maps, and structured data — all must be consistent.
Mistral indexes the open web and respects llms.txt. Clear factual content, proper robots.txt configuration, and entity-rich pages get your brand into Mistral's knowledge layer.
Voice searches are answer engines. When someone says "Hey Google, best CRM company in Chennai" — that's an AEO query. We optimise for all six major voice platforms.
Powers Android & Google Home. Reads from Google Search + Knowledge Graph. Local business schema and Google Business Profile are essential.
Used by 500M+ iOS users. Pulls from Bing, Apple Maps, and Spotlight. Apple Maps listing + Applebot crawl access are the priority signals.
Powers Echo devices + Fire TV. Uses Bing for general queries. A verified Bing Places listing and speakable schema help Alexa surface your business.
Integrated into Windows 11 and Microsoft 365. Bing-powered. Bing Webmaster Tools verification ensures your business data is accurate.
Pre-installed on Samsung devices — massive reach in India. Uses Bing for search queries. Consistent NAP data across all directories is the key signal.
Meta AI now answers questions in WhatsApp and Instagram. Facebook Business Page accuracy and Open Graph metadata directly feed Meta AI responses.
Company fact sheet for AI models — who you are, what you do, key stats, Q&A pairs that AI chatbots use directly.
robots.txt configured to allow GPTBot, ClaudeBot, PerplexityBot, Bingbot, Applebot, Meta-ExternalAgent, and all major AI crawlers.
Structured Q&A schema on every key page — the exact format AI chatbots pull to generate cited answers.
Google Knowledge Panel, Wikipedia disambiguation, Apple Maps, Google Business — ensuring AI knows exactly who your brand is.
Rewrite key pages in declarative, citable prose — the format AI chatbots prefer when generating referenced answers.
Monthly reports: which AI chatbots mention your brand, for what queries, and with what accuracy.
Traditional SEO ranks you on Google. AEO gets you cited in AI chatbots. Run both together for complete search visibility — IZAAP offers combined packages with shared content and reporting.
AEO (Answer Engine Optimization) is the practice of optimising your website and content so that AI chatbots like ChatGPT, Google Gemini, Microsoft Copilot, Claude, and Perplexity cite your business when users ask relevant questions. Where SEO targets search rankings, AEO targets AI-generated answers.
Over 30% of searches now happen in AI chatbots rather than traditional search engines, and this percentage grows monthly. If someone asks ChatGPT "who is the best Bitrix24 partner in India?" and your business is not in the answer, you are invisible to that buyer. AEO ensures you are cited.
We allow GPTBot in your robots.txt, create a comprehensive llms.txt entity file, add FAQPage schema with exact Q&A pairs, ensure your business appears in Bing (ChatGPT's search layer), and build authority signals that OpenAI trusts. We also create citable content that matches how ChatGPT phrases answers.
llms.txt is a plain-text file at the root of your website (like robots.txt) that provides AI models with a structured, machine-readable summary of your company, services, and key facts. ChatGPT, Claude, Perplexity and other models read it to understand who you are. Without it, AI models rely on scattered web data that may be outdated or inaccurate.
Technical changes (robots.txt, llms.txt, schema) take effect within 1–4 weeks as AI crawlers re-index. Content and entity signals take 1–3 months to propagate across AI training cycles. Unlike SEO, some AEO changes (like ChatGPT browsing mode citations) can show within days.
Yes. IZAAP offers combined SEO + AEO packages where traditional search optimisation and AI citation optimisation are built in parallel. Many signals overlap (structured data, E-E-A-T, factual content), so the combined approach is more efficient than doing them separately.
Yes. AEO is a service IZAAP provides to clients across industries — real estate, healthcare, education, manufacturing, eCommerce. We audit your current AI citation status, identify gaps, and implement a full AEO strategy tailored to your industry and target AI platforms.
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